Abbey Kowalec (@angelbakednyc) 200,000 total followers

Abbey Kowalec (@angelbakednyc with 200,000 total followers), is a cookie artist originally from a small town in Connecticut, who had a love for visual arts and baking from a young age. Cookies however, did not come into her life until much later – her first love was dance. Throughout her formative years Abbey trained rigorously in all disciplines of dance and went on to receive her BFA from Marymount Manhattan College. 

Following graduation, she was fortunate to book her first professional job as a Knicks City Dancer at Madison Square Garden and then went to book her first season as Radio City Rockette in the Christmas Spectacular in 2019. When Abbey wasn’t dancing on court at MSG or on stage at Radio City, she started baking and decorating cookies for her teammates and fellow dancers. 

From there, AngelBaked was created – a custom cookie business that specializes in intricately decorated sugar cookies. In each cookie, Abbey’s attention to detail and priority of personalizations shines through. In her eyes everyone should experience “art you can eat”. Since taking her business full time in 2023, Abbey has shared her small business journey on TikTok and Instagram, amassing a community of 200,000 cookie art lovers.

Through her cookie-decorating content she has been able to work with brands, such as Netflix, Saks Fifth Avenue, Disney on Broadway, and Burger King, to showcase upcoming campaigns and advertisements. Abbey’s content frequently goes viral and is extremely engaged by her followers because of her unique talents and abilities. Comments on her post often consist of “these should be in a museum,” “these are amazing,” and “one cookie should be worth $50.” 

Abbey is truly an impressive talent who continues to share her creations as well as “Day in the Life” content on social media, and is excited to see where AngelBaked goes. 

Claire Woodhouse (@secretlyhealthyhome), 337k Followers

Christian, wife, mom, healthy recipe creator, and blogger, who resides in Chicago, Illinois with her husband and three kids. 

Prior to the birth of her first child, Claire determined that she wanted to be a stay at home mom while still doing something with her life. She quickly realized that social media and blogging allowed her to do just that, and throughout that journey she would be able to relate to other new moms, share her experiences, and be real with her audience. Since making that decision, Claire’s life changed for the better. She created her Instagram and healthy recipe blog entitled “Secretly Healthy Home” to give others inspiration on how to live a balanced life with a balanced diet and not feel restricted. One of her incentives to do this was knowing that all kids want is sweets, and there are healthy ways to replicate the typical cookies and cakes they crave. Not long after the creation of her blog, she wrote a cookbook entitled “Healthy Copycat Treats,” that was made to emphasize how simple it is to create healthier recipes that satisfy your sweet tooth and make you feel good. 

After having two more children, Claire began expanding her content to show what a real life with three kids looks like. Her following began to increase and her audience continues to thoroughly enjoy her authenticity as well as tips and tricks. The recipes she has come up with are truly unique and mouth watering just to look at. Ranging from Sourdough Cinnamon Rolls to Pumpkin Chocolate Chip Baked Oats, there is truly something for everyone, and even little kids are loving them. The engagement on her posts is also incredible but not surprising. With comments like “saved so fast I don’t even think I finished the reel,” and “running to the blog,” it is evident that Claire has created a community that remains extremely invested and impressed with her creations. 

Jeremy Whitelaw (@thekitchenwhitelaw) 930k Followers

Jermey Whitelaw is a small business owner by day, and a private chef to a wife and two kiddos by night. The doors to The Kitchen Whitelaw are never closed. Jeremy is constantly exploring new recipes, creating new dishes, and learning new techniques. All of this leading to a meal shared between friends and family. 

From wings, to pizza, to steaks, and loaded fries, his food and presentation never disappoints. The camera always eats first around here, this axiom we live by. Through food he has discovered another passion: photography. From shooting in the wild to a studio, he takes every opportunity to snap the perfect shot!

Brad Prose (@chilesandsmoke) 185k Followers

We are so excited to announce that we have a new Renegade on board! Brad Prose (@chilesandsmoke with 185,000 total followers), is so much more than a longtime professional recipe developer, food writer, and culinary photographer. He is constantly whipping up the juiciest dishes that are full of flavor, beyond creative, and will make your mouth water just by looking at them. He has struck out on his own as the founder and force behind Chiles and Smoke™, which currently contains an All Purpose Rub, as well as a Beef Seasoning, that can be purchased either separately or as a bundle! 

Brad’s combined passion for fine dining and BBQ shines through his presentations and cooking style. Making his mark in the wide world of BBQ, Brad produces high-quality, unique recipes to challenge and expand the home cook’s comfort zone. From Nacho Wings, to Korean Strawberry BBQ Ribs, to his viral Smashburger Tacos that received over 4 million views across all platforms, he simply puts his own twist on all the classics that not only elevate them, but make them that much more delicious. 

After being in the BBQ game for many years, Brad has not only grown a following, but rather a community of people that stay hungry for his content. His audience is constantly commenting things like “im drooling,” “ those look awesome,” “I have to try,” and even tagging their friends. 


To purchase his seasonings, cookbook,  or view all of his recipes in one place, visit https://www.chilesandsmoke.com

Jess Hoffman (@choosingchia) 468k followers

Jessica Hoffman is a passionate advocate for healthy living and the creative force behind Choosing Chia. With a rich background in yoga and Ayurveda, she studied extensively in India, where she discovered the impact that nourishing foods can have on our overall well-being. Jessica combines her expertise in holistic health with her love for cooking to offer her audience nourishing recipes and wellness tips that promote a balanced and vibrant lifestyle.

Choosing Chia has since grown into a trusted source for nutritious recipes, attracting a vibrant community of health enthusiasts and food lovers. With a combined social media following of over 700,000, Jessica’s engaging content and mouthwatering creations have captured the attention of major publications, including The New York Post, People Magazine, and Food and Wine Magazine.

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