Genevieve LaMonaca (3.1 Million total followers) aka Chef Genevieve, is so creative that her content continues to break through social media clutter and has huge and lasting impacts on the engagement and awareness of the brands she partners with. No matter what time of year it is, she has always got you covered with the best bites, and they are definitely not basic. From The Suberbowl to Easter, staying cozy in the winter and cooling off during the summer, she truly has an original recipe for everything. As complex as these recipes may seem, they are all satisfying, delicious, and ultimately designed for anyone to replicate. 

Most recently she partnered with Cafe Casino to create “Leprechaun Bait” for St. Patrick’s Day, inspired by their game Leprechaun’s Gold Trail. This recipe was flavor packed, and combined chocolate, peanut butter, Lucky Charms marshmallows, white chocolate chips, and rice squares cereal. Is your mouth watering yet?

Previously she made “Pretzel Pigs in a Blanket with Beer Cheese” for The Superbowl, inspired by another one of their games called Gridiron Glory. This non-traditional take on one of the most popular game day foods really had people wondering where she has been all their lives. This partnership has allowed Genevieve to get extra innovative, and make some of her most tasty creations that no one can get enough of. 

Prior to her partnership with Cafe Casino, she teamed up with Cacique Foods, Dietz and Watson, and Bubly Water for her holiday series. Per usual, she put her own twist on traditional foods and created bites that were tailored to the occasion. During her partnership with Cacique Foods she created Mexican Christmas Tree Hand Pies using their authentic and bold flavors, and proved that it’s easy to spice up the holidays. While partnering with Dietz and Watson she created a “Funchtime Series” to show that lunch time doesn’t always need to be so boring. She created an Under The Sea themed lunch using typical ingredients, but also incorporating cookie cutters to make dolphin shaped sandwiches, toothpicks to hold things together, and fish shaped candy to finish off the cucumber “seaweed.” The sky is clearly the limit for Genevieve when thinking up new ideas and creations. 

As summer is around the corner, she is stepping it up even more with her upcoming Poolside Snack Series. Whether you love grilling or just chilling, this series has something for everyone, and the bites are sure to excite. From grilled asada tacos, to Dole whip in citrus bowls, and barbecue chicken grilled cheese sandwiches, Genevieve is declaring the summer of fun food that will keep you begging for more. Try not to get hooked on just one option, because there is so much more where that came from. 

We are so excited to see what else she has in store, and how she is partnering with all different brands to create all different bites. You won’t want to miss this series, but you may never stop thinking about it. 

To work with Chef Genevieve please contact christina@celebexperts.com

In the competitive landscape of the culinary world, partnering with professional chefs can provide a significant boost to your brand’s reputation, engagement, and visibility. Chef Kelly Scott, Chef Genevieve LaMonaca, Chef Darian Bryan, and Chef Brandon Dearden not only possess culinary mastery but also have considerable influence among food enthusiasts. What better way to elevate your brand than by leveraging their expertise? 

Chef Kelly Scott (1.9 million total followers) is a professional chef, culinary instructor, and nutrition focused creator behind Kelly’s Clean Kitchen. The journey of getting into cooking was a roller coaster for Kelly. In her sophomore year as a D1 college volleyball player, she suffered a traumatic brain injury that disqualified her from college athletics. Her passion was in volleyball, so when that was ripped away she fell into a depression and a lesser known eating disorder, orthorexia.Because she didn’t trust anyone else to cook her food, she began cooking for herself. Through the process of cooking, she gained a new passion and started loving food again. Cooking was a huge part of pulling her out of her eating disorder and getting her on the road to recovery. With this new passion, she decided to attend The Culinary Institute of America after her undergrad.There she was professionally trained, and went on to work in multiple restaurants before starting her company in 2020. It is Kelly’s mission to educate others on how to cook and also help them find a passion through food! She deeply understands the seriousness of allergies and cooks catering to various diets and nutritional desires. Since the start of her business she has become a sought after private chef in Orange County, California, has released her own cookbook, The Basics Of Cooking, and has continued to create educational videos on her channels to help inspire others to cook in the kitchen. Many brands love to partner with Kelly for the reason that she is able to appeal to almost anyone, and connects with her audience on a very personal level. One of her partnerships that has totally changed the game for the brand is her collaboration with Hestan Culinary. Kelly speaking about their cookware and partnering with them has sales skyrocketing as her audience is always actively checking to see new products she is using and how they can better their own lives with them. 

Genevieve LaMonaca (3.1 Million total followers) aka Chef Genevieve, is a creative genius, health enthusiast, and food connoisseur. Genevieve discovered her passion for cooking at a very young age, and has since dedicated her life to food, fitness, and health by continually seeking healthier alternatives for everyday meals while maintaining bold flavors. After working as a high-profile private chef for three years she eventually shifted her career to the catering industry. She previously owned a highly successful top-rated Las Vegas catering company, and served high-profile clients such as Rolls Royce, Toll Brothers, Bentley, Nordstrom, Ferrari, MGM Entertainment, Maserati, Maverick Helicopters, Zo Skin Health Care, and H&M among many others. Furthermore, she continues to create content that breaks through social media clutter and has lasting impacts on the engagement and awareness of the brands she partners with. Her partnership with Cafe Casino has truly shifted brand awareness as Genevieve is constantly making innovative recipes and food art based off of games and driving incredible traffic to the Cafe Casino website. She has shed a new light on these online casino games that her followers can’t seem to get enough of. 

As for Chef Darian Bryan (90,500 total followers), he is a Jamaican chef bringing the heat to Buffalo, NY. He has been featured on Food Network, CBS News, ESPN, The Jamaican Observer, The Gleaner, TVJ and so much more. He arrived in the states in 2012 and has quickly risen to the spotlight through his pop-up fine dining dinners in surprising and unusual locations, private dinners and meal prep for Buffalo’s favorite NFL players, and his block long lines at his Jamaican pop-up events titled “Jerk Hut.” Chef Darian specializes in everything extra from his signature fedora hats and chef jacket styles, to his jewelry, to his colossal surf and turf. It is not everyday you come by such a trendy, ambitious, and talented chef that believes that chefs are rock stars and should be celebrated as such. Darian is a lover of food, but also a lover of life and appreciates the little things such as making memories and time for his family outside of work. This is why he recently partnered with AAA Travel for an unparalleled, stress-free vacation to Turks and Caicos, that included a perfectly curated itinerary by AAA Travel. If you can’t be Chef Darian why not travel like him? His viewers not only loved this collaboration, but greatly appreciated him showing what life is like for him outside of the kitchen. 

Chef Brandon Dearden (580,000 total followers) aka Chef Authorized, is a passionate and driven Executive chef with years of experience in fine dining within the restaurant and hospitality/resorts industry. Brandon has successfully made a name for himself throughout an extensive 20+year career in the culinary arts, with leadership roles in a number of award-winning restaurants and luxury hotels. Throughout his career that has spanned a number of organizations including Saison Hospitality Group, Wolfgang Puck’s At Hotel Bel-Air,  Aureole Las Vegas, Alinea in Chicago, Daniel Bouluds’ Dinex Group & The Breakers Resort, Brandon has demonstrated his business acumen quite successfully. He is now in Montana managing 3 restaurants and continuing to cook for A list celebrities and some of the top chefs in the world. Brandon continues to demonstrate his extensive capabilities while engaging his audience with his completely unordinary and original experiences, as well as his high quality farm to table recipes.

These talented chefs all bring something different to the table, and offer a personalized and unique approach on what cooking means to them. Partnering with professional chefs offers a multitude of opportunities to elevate your brand and establish a strong presence both on social media, and in the culinary world. By collaborating creatively, educating and inspiring your audience, and prioritizing quality, you can position your brand for long-term success in the food industry that has grown to be extremely competitive.

To work with any of these incredible chefs and boost your brand, please contact christina@celebexperts.com

TikTok super home cook Darryl Postelnick a former tech executive with close to 3 million followers on his social media accounts (@cookingwithdarryl) has partnered with Go Luxury Cruiser to tour the Danube River in Europe (October 19- October 31, 2023) will stopping at 3 of the most desired golf courses during the cruise.  Postelnick, an avid golfer who has played all over the world is thrilled to be partnering with the team at Go Luxury Cruiser, “I have been looking to take a cruise on the Danube with my wife for years.  When Go Luxury Cruiser suggested that we build a tour with some of the most prestigious golf courses in the world (Albatross Golf Club, Quellness Golf Resort, Golf Club Adamstal, Penati Country Club, Pannonia Country Club) and we can invite friends, family and my followers, I was all in!  The boat is incredibly luxurious, the food is phenomenal and the golfing will be like no other package tour I have ever been on”.

The 12 night luxury tour including your state room on the AmaMagna, one of Europe’s finest cruising vessels, food, drinks and plus three(3) golf times plus so much more will be offered to Postelnick’s followers at a special price.   The VIP Meet and Greet Cocktail party, private cooking demo/tasting hosted by Darryl and all transfer costs to the golf courses is all inclusive.  If you or your significant other doesn’t golf there will be tours of some of the most historic cities in Europe lead by experts that will show you an insiders look to some of the most beautiful country sides in the world.  

The extraordinary AmaMagna is redefining the river cruising experience while sailing on the Danube River.  Guests will experience the ultimate in luxury, whether you are exercising in the expansive Zen Wellness Center or enjoying views from the full balcony in your stylish suite.  With five bars, four unique restaurants, a sun deck for evening strolls, a whirlpool and heated pool, the AmaMagna is the most luxurious cruise ship on the river.

Included benefits:

• Multiple dining venues
• Hand selected wines and beer with meals, plus Sip and Sail cocktail event most evenings.
• Split level lounge creating pockets of unhindered relaxing on deck.
• Heated sun deck pool with whirlpool and sky bar.
• Multi-functional expansive Zen Wellness studio
• Unlimited free wi-fi.
• Salon services if needed (addl fee may apply)
• Exclusive Concierge golf program.

Staterooms accommodations include:

• Various room designs and level of accommodations available.
• Most rooms include step out balconies.
• Marble bathrooms, multi-jet showers, robes and slippers included
• Generous closet space
• Entertainment on demand with high speed internet, movies, etc.
• Individually controlled air-conditioning
• Connecting staterooms are limited but available.

The tide is turning in favor of creator pay, but is calling out brands for using allegedly plagiarized work actually helpful?

CEO Evan Morgenstein featured in NBC News article by Morgan Sung.

Designer Cecelia Monge found herself in a spat with Converse after she accused the shoe brand of using her designs, which she submitted in 2019, in its national park collection.

“I don’t think it’s a coincidence, and it’s kind of just unfortunate when larger companies ‘borrow’ from smaller designers,” Monge said in May in a TikTok video, which amassed 22.8 million views. Converse denied the accusations in a comment on a post on Diet Prada’s Instagram account. 

Monge, who didn’t respond to a request for comment, and the shoe brand, which also didn’t respond to a request for comment, never partnered up.

But months later, in October, Monge was presented with a new opportunity: creating a collection of apparel using her original national park-inspired patterns in collaboration with the underwear brand Shinesty. The collection is nearly sold out.

While some creators may seek legal retribution for work they believe is stolen, few have the resources to go after well-known brands. Calling out brands online, however, is free. 

And that’s why many creators, like Monge, are increasingly using social media to call out brands that they say aren’t properly crediting and compensating them. 

Copyright laws regarding creative work aren’t always clear-cut, and people who post online risks their work’s being plagiarized and distributed without credit. Large companies have long had the upper hand in working with creators, especially those who have smaller platforms.

@ceci.monge

These are seriously so soft, if you like companies that support small designers, GO SHOP FROM THEM!! AVAIL FRIDAY #Shinesty #converse #design #fashion

♬ original sound – Ceci.monge

The tide is turning in favor of creator pay, but is calling out brands for using allegedly plagiarized work actually helpful?

It depends, said Evan Morgenstein, the CEO of the influencer talent agency The Digital Renegades, which manages partnerships between creators and brands.

Publicly shaming a brand may be tempting because consumers tend to trust other consumers more than they would a large company, Morgenstein said.

“Brand to consumer [marketing] is dead,” he said. “If you’re a brand, you can’t advertise to consumers anymore. It has to be consumer to consumer, which is why brands want to start in communities, and hopefully people in the communities talk the product up.” 

Public snark can pay off, sometimes

Public snark can sometimes end up leading to a productive partnership, one that benefits both brand and creator. 

One of the higher-profile instances occurred in 2020 with Epic Games, the parent company of the game Fortnite.

Epic Games ended up working closely with the actor Ana Coto, who went viral in early 2020 with a roller skating routine to the song “Jenny From the Block.” Coto had posted a side-by-side video of her original TikTok video from March 2020 with a clip of Fortnite’s nearly identical dance emote Freewheelin’, which was added to the game that summer.

“Flattered but no dance credit?” Coto captioned the TikTok video. 

A week later, Fortnite attributed the dance as having been “inspired by” Coto, who eventually worked with the game to create another skate-themed emote. 

Epic Games had been criticized in the past, and even sued, for using viral TikTok dances as in-game emotes without crediting the original creators who choreographed the dances. Although Epic Games last year began crediting emotes to creators, like “Renegade” choreographer Jaliaiah Harmon, other TikTok creators still accused Fortnite of using likenesses of their work without permission. 

Now, however, the company is reported to directly pay creators to use their viral dances, and it includes attribution on the emotes’ listings in the game’s online shop, Billboard reported last year.

Coto didn’t immediately respond to a request for comment. Epic Games, which declined to comment, referred to previous comments it has made to Billboard.

“I wouldn’t say it’s a choice we’re making to correct a past mistake,” Epic Games’ head of partnerships, Nate Nanzer, told Billboard in March of the move to paying creators. 

“When we were thinking about this program, honestly, it wasn’t even a question,” Nanzer said. “We were like, ‘Of course we need to compensate the creators.’ We wanted to make sure that we could tag them in the posts [and] work with these folks from a marketing perspective, as well, and make sure that we’re giving them proper credit.”

Some creators end up taking legal action

Some creators prefer to stir the pot when it comes to calling out brands.

Since it launched as an anonymous fashion account in 2014, the Instagram account Diet Prada, for example, has acted as an online whistleblower bringing attention to the injustices of the creative industry.

The account, which has 2.9 million followers, is known for shaming both luxury fashion brands and fast fashion chains for copying the work of lesser-known marginalized designers. 

Diet Prada’s approach to seeking digital justice has been criticized as bordering on sensationalist and in poor taste — the account known for canceling others was canceled for criticizing Kanye West’s Yeezy collaboration with the Gap with statements referring to his controversial political stances.

The post, which Diet Prada apologized for and deleted, failed to acknowledge Mowalola Ogunlesi, the Black female designer leading the collaboration. 

Diet Prada declined to comment for the story.