There were a range of different popular TikTok videos, trends, and social media influencers on the discover page this week. Trends and influencer marketing is always subject to change without notice and never written out for the user. This industry is always offering different opportunities for businesses, influencers, and users all in one place!
One major thing that happened was the opening of the winter Olympics, which caused a handful of trending hashtags on TikTok. These hashtags were: #winterolympics (523.3M View), #olympics (10.5B Views), and #askteamusa (19.9M Views).
Due to this event, it created a bigger outlook for the women in sports trend. Women empowerment is at an all-time high this year and ranges from women in sports (#womeninsports (722.8M Views) ) to boss women (#GRWM (17.7B Views) ). This is causing a huge rise in the way influencer marketing is creating a difference.
There were also trending hashtags that have been around for a couple of weeks now, such as #beforeandafter (12.4B Views), #dogsoftiktok (89.2B Views), and #corememories (513M Views). These have been shown for a while and will most likely begin their decline slope in the discover page fairly soon.
Over the course of this week, there have been a ton of advertisements on social media (mostly Instagram and TikTok). The main companies that were shown were Amazon, Hello Fresh, Marshalls, Home Chef and Target. These companies have been showing advertisements since last month and haven’t shown any rate of decline for many users For You Page’s.
Aside from those major hashtags, there were original sounds that stood out as well. These songs were “Ginseng Strip 2002” (9.8M videos), “Howl’s Moving Castle” (1.6M videos), and “Captain” (254.1K videos).
Going viral is always a hit-or-miss aspect. There is not a guideline to follow, although we all wish there was. Based on The Food Renegades TikTok, the highest viewed video was from @groarkboysbbq. This video was a simple binder video, where it showed helpful tips to use when binding meat.
Based on the content creators we represent, Trazia Rae (@traziarae) got 4.2 MILLION VIEWS in one post. The video explains how she makes her “cowboy candy”, which is also known as candied jalapeños by canning a jar of cooked and simmered jalapeños (the more you know right?)
Another major milestone for another content creator is for Darryl Postelnick (@cookingwithdarryl). He recently collaborated with Saugatuck Brewing Co. on a new IPA. It is named“R U Kidding Me?”, and is brewed with hops from Great Lakes Hops in Zeeland. Keep a lookout for it, because It will be in the Chicago area and then move to Michigan in early spring!
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By Alyssa Arena