When it comes to grilling up engagement and serving viral content, Jason Ortynsky of @jortskitchen (2.5 million total followers) is a force to be reckoned with. Known for his mouth watering BBQ recipes, high-energy cooking videos, and signature storytelling, Jason has become a leading voice in the digital food space. His ability to capture the essence of bold flavors, sizzling grills, and saucy creations keeps audiences hooked and brands thriving in an oversaturated market.
His recent record-breaking collaboration with Sweet Baby Ray’s proved just how powerful his influence is in the culinary space. Jason’s first partnership with the brand featured six posts that organically generated an astonishing 7.4 million impressions on Instagram and 2.4 million impressions on TikTok. With no paid promotion, Jason’s content thrived on pure audience engagement, proving that his connection with food lovers translates into real brand visibility. Fans flooded the comment sections, sharing their excitement, tagging friends, and recreating his recipes at home.
Following the overwhelming success of his first campaign, Sweet Baby Ray’s quickly doubled down on the partnership, launching a second round of content with Jason. This time, Jason delivered four additional posts that continued to break engagement records, garnering 1.6 million impressions on Instagram, 3.5 million impressions on TikTok, and 1.4 million impressions on YouTube. The reach and impact of these posts solidified Jason’s ability to seamlessly integrate brand messaging into authentic, high-performing content that cuts through the noise of social media.
But Jason isn’t just about numbers—he’s about crafting experiences that resonate with audiences. His passion for grilling, deep understanding of food culture, and magnetic on-camera presence make his content feel less like advertising and more like an invitation to gather around the grill. Whether he’s searing the perfect steak, slow-smoking a rack of ribs, or slathering wings in Sweet Baby Ray’s signature sauce, Jason creates content that not only showcases the product but also inspires his followers to take action—to fire up their own grills, experiment with new recipes, and engage with the brand.
His impact goes beyond impressions and engagement—Jason’s ability to drive brand loyalty and spark conversations makes him a game-changer in the influencer marketing space. His fans don’t just watch his videos—they interact, they share, and most importantly, they buy. His partnership with Sweet Baby Ray’s proves that the right influencer can transform a brand’s presence from just another name on the shelf to a must-have staple in kitchens everywhere.
Looking to spice up your brand’s marketing strategy? Jason Ortynsky is the perfect partner for food and lifestyle brands looking to make an impact. To book Jason for your next campaign, please contact christina@celebexperts.com
