Category Archives: News

Chicago-based registered dietitian and social media nutrition expert Samar Kullab was recently spotlighted in Bloomberg newsletter (May 15, 2025), in an article investigating whether matcha’s much-hyped health benefits are actually worth the premium price. The piece explores matcha’s rising popularity—especially on platforms like TikTok, where influencers often tout it as a “super-drink”—and brings in expert voices to separate fact from marketing fiction.

Samar Kullab, known to her 900,000+ followers on Instagram and TikTok as @chicago.dietitian, shared practical insights into what matcha actually offers. She pointed out that “Both matcha and coffee contain antioxidants. An amino acid in matcha called l-theanine creates a more sustained energy boost without coffee’s crash.” Kullab told Bloomberg, “It can be beneficial for athletes.”

Her commentary reinforces her growing reputation as a voice of reason in a noisy wellness world—someone who’s not afraid to dig into the science and dispel myths, especially around trending food and drink items. Bloomberg’s feature also underlines how Kullab merges credible nutritional expertise with content that’s deeply accessible, visual, and often viral.

Beyond her online presence, Samar is frequently tapped for expert commentary on TV, in magazines, and at wellness panels. She specializes in helping people make informed food choices rooted in science, not sensationalism—an approach that clearly resonated with Bloomberg readers curious about whether their $7 matcha lattes are really a health win.

As the wellness industry continues to grow, so does the need for trustworthy, media-savvy professionals like Samar who can break down trends and offer nuanced, research-backed perspectives.

To book Samar Kullab please contact christina@celebexperts.com

Danielle Brown, the powerhouse creator behind HealthyGirl Kitchen and a leading voice in plant-based, feel-good, wholesome cooking, has officially become a two-time New York Times bestselling author with the release of her second cookbook, Life-Changing Salads. Published by DK/Penguin Random House, the book has struck a powerful chord with readers nationwide and cemented Brown’s place as a force in the kitchen.

To kick off the book’s success, Brown hosted a vibrant launch party and book signing at the iconic Butterfield Market in New York City, where over 300 fans gathered to meet the author, to enjoy an exclusive book signing, and sample one of the standout salad recipes featured in the book. Guests were treated to Danielle’s California Roll in a Bowl—a fresh, flavorful take on the classic sushi roll—which is available at Butterfield Market now. The event celebrated Brown’s passion for making healthy, plant-based eating approachable, delicious, and—true to her brand—life-changing

“Seeing so many members of the HealthyGirl community come together was absolutely surreal,” said Brown. “It reminded me how powerful food can be in bringing people together—and how excited we all are to nourish our bodies without giving up flavor, fun, or connection.”

The buzz didn’t stop there. Brown has been featured on a whirlwind media tour, including appearances on Food52, popular health and wellness podcasts, and segments with leading food and lifestyle outlets and creators. With over 12 million followers across social media platforms, Brown’s influence continues to ripple through kitchens across the country—empowering her community to embrace flavorful, wholesome plant-based meals for everyone. 

Life-Changing Salads is the follow-up to Brown’s debut bestseller HealthyGirl Kitchen: 100+ Plant-Based Recipes to Live Your Healthiest Life, and expands her vision with 75 inventive salad recipes and 25 bold, crave-worthy dressing recipes. From quinoa-packed bowls to hearty pasta salads and fresh, fruit-forward combinations, the book redefines what a salad can be—and why it should be the star of every plate.

“Danielle is leading a movement,” said Christina Brennan, President of The Digital Renegades and Brown’s longtime manager. “Her recipes are for anyone who wants to eat well, not just plant-based diet followers. Watching Life-Changing Salads skyrocket to the bestseller list has been amazing and I am so proud of Danielle and the team.”

Life-Changing Salads is now available nationwide through Amazon, Barnes & Noble, Books-A-Million, Bookshop.org, and other major retailers.

For media inquiries, interviews, or bookings, please contact christina@celebexperts.com

Lexi Rodriguez, the electrifying libero for Nebraska Volleyball and one of the brightest stars in collegiate athletics, has officially been named the 95th recipient of the AAU James E. Sullivan Award, honoring the most outstanding amateur athlete in the United States. With this historic win, Rodriguez became the first Husker volleyball player ever to receive the award, and just the third volleyball player in history to earn the prestigious honor.

The Sullivan Award, often referred to as the “Oscar of Amateur Sports,” has been awarded since 1930 to athletes who not only demonstrate elite athletic ability but also exhibit outstanding character, leadership, and sportsmanship. Past recipients include legends such as Simone Biles, Michael Phelps, and Peyton Manning—names that define excellence in sport. Now, Lexi Rodriguez joins this elite group, further cementing her legacy as a generational talent and role model.

In addition to the Sullivan Award, Rodriguez was recently named a LOVB Icon, one of the highest honors in professional volleyball. What makes the LOVB Icon selection truly meaningful is its unique voting system: 50% fan vote, 25% athlete vote, and 25% coaches vote—a comprehensive blend of public admiration, peer respect, and professional recognition. And Lexi? She shined in every category.

“Lexi is the kind of athlete who redefines what it means to lead with heart, grit, and humility,” said Christina Brennan, Lexi’s manager. “Her accolades are well-earned, but what makes her special is how she uplifts everyone around her—whether that’s teammates, fans, or young girls who see themselves in her. We couldn’t be more proud of everything she’s accomplished and what’s still to come.”

Rodriguez is represented by Christina Brennan and Evan Morgenstein, powerhouse sports agents and the driving force behind The Digital Renegades, a premier talent and brand development agency. The agency is known for its work with elite athletes and digital creators who are making meaningful impacts both in their sport and in the community. Lexi exemplifies that mission perfectly.

With a legacy that’s already transcending college athletics, Lexi continues to dominate on the court while using her platform to empower the next generation. As she adds the AAU Sullivan Award and LOVB Icon status to her growing list of achievements, one thing is clear: Lexi Rodriguez isn’t just making history—she’s shaping the future of the sport.

For media inquiries, collaborations, or to work with Lexi Rodriguez, please contact christina@celebexperts.com

The Digital Renegades, a premier talent management and digital media agency, is delighted to announce the signing of Leah Rae Yawn to its talent roster. Leah is a dynamic lifestyle influencer, renowned medical esthetician, and passionate wellness advocate—and she’s also the wife of The Digital Renegades’ longtime client, Captain Sandy Yawn of Bravo’s hit series Below Deck. With years of hands-on experience in clinical settings and a warm, approachable online presence, Leah effortlessly bridges the gap between professional expertise and everyday self‑care.

Leah has cultivated a dedicated following by seamlessly blending her clinical expertise with a holistic philosophy of skincare, self‑care, and everyday wellbeing. On her digital platforms, she offers in‑depth insights into advanced esthetic treatments, personalized skincare regimens, and wellness practices designed to nourish both body and mind. She also invites her audience behind the scenes of life aboard luxury yachts, sharing candid moments with Captain Sandy that underscore her commitment to authenticity, relatability, and the joys of balancing high‑pressure careers with mindful living.

“I’m thrilled to join The Digital Renegades,” said Leah. “Having witnessed their dedication to Sandy’s success, I’m confident they’ll bring the same level of creativity and strategic insight to my brand—helping me connect with brands and audiences who value skin health and a holistic lifestyle approach.”

Partnering with The Digital Renegades will enable Leah to amplify her reach through premium brand collaborations, signature content programming, and targeted wellness initiatives—all designed to showcase her expertise and connect more deeply with her audience. By leveraging the agency’s industry relationships, Leah will explore new product development opportunities, educational series, and event-based experiences that reflect her clinical authority and heartfelt dedication to empowering others on their wellness journeys.

Evan Morgenstein, CEO of The Digital Renegades, remarked, “Leah brings an authentic voice, a rare combination of clinical skill, engaging storytelling, and an authentic passion for wellness. We’ve had the privilege of representing Captain Sandy Yawn for years, and we’re honored to extend our support to Leah.”

Leah’s partnership with The Digital Renegades marks an exciting new chapter in her journey to inspire and empower audiences around the globe. With a robust slate of upcoming collaborations, content launches, and experiential events, Leah Rae is poised to become a leading voice in the intersection of medical esthetics and holistic wellbeing. 

To elevate your brand’s next campaign with Leah Rae Yawn, please contact evan@celebexperts.com. Together, let’s create impactful campaigns and experiences that elevate skin health, holistic living, and genuine connections.

The Digital Renegades is expanding its footprint in the reality television and celebrity space. Known for its innovative approach to influencer branding and strategic content development, the agency is now representing a growing roster of reality TV stars, industry personalities, and on-screen talent. This expansion reflects The Digital Renegades’ commitment to evolving with the entertainment landscape and helping reality stars build lasting personal brands through premium partnerships, media opportunities, and digital storytelling.

In recent years, consumers have become more conscious about what they put into their bodies, leading to a significant rise in demand for clean-label, functional beverages. From cold-pressed juices packed with essential nutrients to adaptogenic drinks designed to promote wellness, the clean beverage movement is transforming the way people hydrate and nourish themselves.

The Rise of Cold-Pressed Juices and Functional Beverages

With increasing awareness about health and nutrition, consumers are moving away from sugary sodas and artificially flavored drinks. Instead, they are seeking beverages that offer tangible health benefits, such as gut-friendly probiotics, immune-boosting antioxidants, and energy-enhancing superfoods.

• Cold-Pressed Juices: Unlike traditional juices that undergo high-heat pasteurization, cold-pressed juices retain more vitamins, minerals, and enzymes due to their minimal processing. Popular brands like Suja, Pressed Juicery, and Evolution Fresh have made these nutrient-dense drinks widely accessible.
• Functional Beverages: These drinks go beyond hydration, offering additional health benefits through carefully selected ingredients. Kombucha, plant-based protein shakes, electrolyte-infused water, and adaptogenic teas are just a few examples of beverages designed to improve digestion, energy levels, and overall wellness.

Why Consumers Are Making the Switch

Several factors are driving the clean beverage movement:

1. Health-Conscious Lifestyles: Consumers are becoming more informed about nutrition and actively seeking drinks that support their health and wellness goals.
2. Transparency and Clean Labels: People want to know what’s in their beverages. Brands that emphasize organic ingredients, minimal processing, and clear labeling are thriving.
3. Sustainability Concerns: Many clean beverage brands also prioritize sustainability, using eco-friendly packaging and ethical sourcing methods.

The Role of Influencers in the Clean Beverage Movement

Social media influencers have become instrumental in driving consumer interest and brand awareness in the clean beverage industry. Through platforms like Instagram, TikTok, and YouTube, influencers share product reviews, wellness tips, and creative ways to incorporate these beverages into daily routines.

• Wellness Advocates: Nutritionists, dietitians, and fitness influencers promote the benefits of functional drinks, educating their audiences about their health advantages.
• Celebrity Endorsements: High-profile figures and celebrities are investing in and endorsing clean beverage brands, further amplifying their popularity.
• Engaging Content: From taste tests to detox challenges, influencers create viral content that encourages their followers to try new beverages and adopt healthier habits.

Collaborations & Market Growth

Industry leaders are capitalizing on the Cold-Pressed Juice and Functional Beverage rise  through strategic partnerships and event participation:

• (@dietitiancass) Cassandra Lepore x Suja
  • Cassandra highlighted a synergy between a trusted nutrition expert and a leading cold-pressed juice brand, reinforcing Suja’s commitment to clean, organic ingredients and functional health benefits. Cassandra also dove into locations Suja can be bought in retail locations, driving her followers to pick it up at their local grocers such as BJs.
  • Cassandra’s post had tons of people commenting on the flavors and benefits of Suja along with others engaging about needing to get try and running to their local BJs.
• (@chicago.dietitian) Samar Kullab x Poppi
  • Samar showcased the fusion of gut health advocacy with the rise of prebiotic sodas, a category gaining traction among consumers looking for flavorful, functional alternatives to traditional soft drinks. As a dietitian, Samar emphasized the nutritional benefits compared to sugary sodas and contributed to building Poppi’s ethos.
  • Samar’s post reached six million people, a testament to the power of authentic, expert-backed endorsements in the functional beverage space. Her audience didn’t just passively engage—hundreds of people actively joined the conversation, turning the comments section into a dynamic discussion about gut health, functional beverages, and personal preferences on flavors and taste.

The Future of the Clean Beverage Industry

As the demand for healthier, functional drinks continues to grow, the clean beverage market is expected to expand further. Brands looking to succeed in this competitive market must prioritize quality, transparency, and strong digital marketing strategies. By partnering with influencers and leveraging social media trends, clean beverage companies can stay ahead of consumer preferences and drive long-term growth.

If you want to position your clean beverage or functional drink brand for success in this evolving market, please contact Christina@CelebExperts.com