Chicago-based registered dietitian and social media nutrition expert Samar Kullab was recently spotlighted in Bloomberg newsletter (May 15, 2025), in an article investigating whether matcha’s much-hyped health benefits are actually worth the premium price. The piece explores matcha’s rising popularity—especially on platforms like TikTok, where influencers often tout it as a “super-drink”—and brings in expert voices to separate fact from marketing fiction.
Samar Kullab, known to her 900,000+ followers on Instagram and TikTok as @chicago.dietitian, shared practical insights into what matcha actually offers. She pointed out that “Both matcha and coffee contain antioxidants. An amino acid in matcha called l-theanine creates a more sustained energy boost without coffee’s crash.” Kullab told Bloomberg, “It can be beneficial for athletes.”
Her commentary reinforces her growing reputation as a voice of reason in a noisy wellness world—someone who’s not afraid to dig into the science and dispel myths, especially around trending food and drink items. Bloomberg’s feature also underlines how Kullab merges credible nutritional expertise with content that’s deeply accessible, visual, and often viral.
Beyond her online presence, Samar is frequently tapped for expert commentary on TV, in magazines, and at wellness panels. She specializes in helping people make informed food choices rooted in science, not sensationalism—an approach that clearly resonated with Bloomberg readers curious about whether their $7 matcha lattes are really a health win.
As the wellness industry continues to grow, so does the need for trustworthy, media-savvy professionals like Samar who can break down trends and offer nuanced, research-backed perspectives.
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