What’s Trending This Week (February 1st -8th, 2022)?

There were a range of different popular TikTok videos, trends, and social media influencers on the discover page this week. Trends and influencer marketing is always subject to change without notice and never written out for the user. This industry is always offering different opportunities for businesses, influencers, and users all in one place!

One major thing that happened was the opening of the winter Olympics, which caused a handful of trending hashtags on TikTok. These hashtags were: #winterolympics (523.3M View), #olympics (10.5B Views), and #askteamusa (19.9M Views). 

Due to this event, it created a bigger outlook for the women in sports trend. Women empowerment is at an all-time high this year and ranges from women in sports (#womeninsports (722.8M Views) ) to boss women (#GRWM (17.7B Views) ). This is causing a huge rise in the way influencer marketing is creating a difference.

There were also trending hashtags that have been around for a couple of weeks now, such as #beforeandafter (12.4B Views), #dogsoftiktok (89.2B Views), and #corememories (513M Views). These have been shown for a while and will most likely begin their decline slope in the discover page fairly soon. 

Over the course of this week, there have been a ton of advertisements on social media (mostly Instagram and TikTok). The main companies that were shown were Amazon, Hello Fresh, Marshalls, Home Chef and Target. These companies have been showing advertisements since last month and haven’t shown any rate of decline for many users For You Page’s. 

Aside from those major hashtags, there were original sounds that stood out as well. These songs were “Ginseng Strip 2002” (9.8M videos), “Howl’s Moving Castle” (1.6M videos), and “Captain” (254.1K videos). 

Going viral is always a hit-or-miss aspect. There is not a guideline to follow, although we all wish there was. Based on The Food Renegades TikTok, the highest viewed video was from @groarkboysbbq. This video was a simple binder video, where it showed helpful tips to use when binding meat.

Based on the content creators we represent, Trazia Rae (@traziarae) got 4.2 MILLION VIEWS in one post. The video explains how she makes her “cowboy candy”, which is also known as candied jalapeños by canning a jar of cooked and simmered jalapeños (the more you know right?)

Another major milestone for another content creator is for Darryl Postelnick (@cookingwithdarryl). He recently collaborated with Saugatuck Brewing Co. on a new IPA. It is named“R U Kidding Me?”, and is brewed with hops from Great Lakes Hops in Zeeland. Keep a lookout for it, because It will be in the Chicago area and then move to Michigan in early spring! 

Learn More about booking the hottest influencers for your next campaign by clicking here or emailing christina@celebexperts.com!

By Alyssa Arena

The Food Renegades Star Chef Kat Ashmore, 950k Followers, Helps Lead Viral Frito-Lay Campaign

Chef Kat Ashmore, influencer and TV producer, partners with Frito Lay to bring New Years Resolutions to new heights for 2022.

Chef Kat Ashmore of @katcancook was one of the first campaign partners to share what she is “never going to give up” for Frito Lay’s #FritoLayRickRoll challenge, and her campaign video has now surpassed a whopping 4.3 million views. Kat shares that she is never going to give up scrolling through social media in bed, pictured eating snack food; specifically, a bag of Frito Lay Brand Sunchips. “I gotta say, I sleep pretty well,” Kat remarks in response to those who might otherwise comment how bad phone usage before bed is for sleep quality.

Having developed recipes for Martha Stewart, as well as producing an Emmy award-winning TV series, Kat is a professionally trained chef. TikTok and Instagram Chef Kat was also a Food & Entertaining Buyer for Indigo, Canada’s largest book retailer, developing seasonal retail, cookbook, culinary assortments, and private label recipes. Now amassing over 950k followers across social channels, including her TikTok and Instagram account. The gluten-intolerant TikTok Chef creates recipes that like her, are gluten-free, including gluten-free desserts, gluten-free bread, gluten-free snacks, and more. Kat prides herself in creating recipes with real food that are attainable for any home chef to whip up. The top food influencer, food blogger, and health and wellness influencer has partnered with brands such as Ocean Spray, Instacart, Kroger, and Chobani to share her love of good and healthy food and having fun in the kitchen with her followers. Kat strongly believes that there is room for all foods in a healthy and balanced diet. 

You can book celebrity Chef Kat Ashmore for your next campaign by emailing Christina Brennan at christina@celebexperts.com.

@katcancook

#ad This is what I’m never gonna give up in 2020. Check out #FritoLayRickRoll and share yours!

♬ original sound – Kathleen Ashmore

We’ve all been there; you’re going about your otherwise normal day when you click on an innocent-looking link or are enjoying a quiet moment with a handful of friends when suddenly, out of nowhere, drums kick in and the sound of a familiar synthesizer confirms your shock: You have been Rickrolled.

Rick Astley, famous for his 1987 hit “Never Gonna Give You Up,” has been a popular meme since before the word “meme” was part of common vocabulary. This new year, Frito Lay grabbed the bull by the horns of this iconic internet inside joke and turned it into a viral campaign, currently with over 6 Billion Views and thousands of user-generated videos. With a prompt video of Rick Astley himself, the call to action asks users to share what guilty pleasure they are “never going to give up” in 2022, and TikTok has taken off with the ask.

You can book The Food Renegades Chef influencer Kat Ashmore for your next campaign by emailing Christina Brennan at christina@celebexperts.com.